Dyson CameraJet™ electric toothbrush with flosser
A premium cordless electric toothbrush combining variable sonic brushing, a built-in 100k-pixel macro camera, machine-learning gap detection, and a conical mouth-rinse jet intended to precision-floss between teeth while brushing. The package includes a refill-and-charge dock, travel case, two dual-bristle brush heads, a removable anti-gravity tank, a swappable lithium-ion battery, toothpaste and mouth rinse.
UK retail price
£419.00
Verified today.
Previous verified price: £419.99 · £0.99 lower
Estimated landed cost
£126.00
Modelled manufacturing and landed-cost estimate.
Price comparison
Retail vs estimated landed cost
Cost share
30%
of retail price
Retail multiple
3.3×
Retail price divided by estimated landed cost.
Difference
£293.00
Not profit. Other costs sit between landed cost and retail.
Confidence
70%
Evidence and modelling confidence.
Last analysed
today
Retail price checked today.
Price history
UK retail price trend
Verified retail-price checks recorded by TrueCost over time.
Last checked today
Latest
£419.00
Lowest recorded
£419.00
Highest recorded
£499.99
View individual price checks
10 recorded price checks
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View individual price checks
10 recorded price checks
Currys — DYSON CameraJet Electric Toothbrush with Flosser - Ceramic Pink
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Cost model
What makes up the estimated cost?
TrueCost models the major components, manufacturing, assembly, packaging and landed costs required to produce the product.
Toothbrush housing, seals, structural plastics and cosmetic finishing
Mechanical componentsInjection-moulded, IPX7-resistant housing with seals, internal brackets and cosmetic treatment. The 'Ceramic' colourway name is not assumed to indicate ceramic material.
£14.00
11.1%
Sonic drive motor, transmission and silicone dampener
Electromechanical componentsIncludes the high-speed sonic motor, drive interface, vibration isolation and associated mechanical parts.
£8.00
6.3%
100k-pixel camera, lens, illumination and optical packaging
Optical electronicsA miniature camera and illumination system adds materially more cost than a conventional toothbrush, but exact sensor, lens and lighting specifications are unavailable.
£9.00
7.1%
Main PCB, processor, memory, wireless connectivity and sensors
ElectronicsCovers machine-learning-related processing, Bluetooth, 2.4 GHz Wi-Fi, RFID interaction, motor control, battery management and sensing. The estimate assumes a custom but volume-produced board.
£18.00
14.3%
Diaphragm pump, conical jet, valves, tubing and anti-gravity tank
Liquid delivery systemIncludes the integrated pressurised pump and fluid path, removable 12.5 ml tank, jet assembly and sealing components.
£12.00
9.5%
Swappable lithium-ion battery and battery contacts
Power systemBased on the documented replaceable lithium-ion battery and charging architecture, including protection and contacts.
£7.00
5.6%
Two RFID dual-bristle brush heads
Consumable accessoriesIncludes moulded brush-head bodies, inner and outer bristles, RFID identification elements and assembly for two heads.
£5.00
4.0%
Refill-and-charge dock, 200 ml reservoir and pogo-pin charger interface
Dock and charging hardwareThe dock is relatively large and combines liquid storage, charging, structural plastic parts, reservoir components and electrical contacts.
£12.00
9.5%
Travel case and small accessory hardware
AccessoriesEstimated production cost of the travel case, reservoir cap/base plate and minor included hardware.
£5.00
4.0%
USB-C-to-pogo-pin cable, toothpaste and mouth rinse
Included consumables and accessoriesBulk factory cost for the cable and initial consumable contents, rather than their retail replacement prices.
£4.00
3.2%
Final assembly, calibration, software loading and functional testing
Direct manufacturing labourIncludes assembly of the sealed handle, optical alignment, pump and jet testing, battery installation, firmware loading and final inspection.
£12.00
9.5%
Packaging and printed materials
PackagingEstimated retail carton, protective inserts, manuals, labels and packaging for the complete multi-part system.
£4.00
3.2%
Factory overhead and production tooling allocation
Manufacturing overheadAllocation for production-line supervision, utilities, quality systems, tooling depreciation and normal manufacturing support directly attributable to production.
£7.00
5.6%
Freight, export handling and likely import duty
Landed logisticsBlended allowance for China-to-UK freight, export/import handling and modest duty exposure. VAT is excluded; exact tariff treatment is unknown.
£9.00
7.1%
More detail
Explore the analysis
Open any section below to see more about the evidence, methodology and assumptions behind this estimate.
Estimated cost range
£95.00 – £175.00
↓
Estimated cost range
£95.00 – £175.00
The central TrueCost estimate is a modelled value. The plausible range reflects uncertainty in component pricing, manufacturing, assembly, freight and other landed-cost assumptions.
Analysis freshness
Fresh · Full analysis today
↓
Analysis freshness
Fresh · Full analysis today
6 Sept 2026 · today
6 Sept 2026 · today
Retail prices are rechecked after 30 days when the product is requested. The full manufacturing and landed-cost analysis is refreshed after 180 days.
Evidence quality
9 research sources · 70% confidence
↓
Evidence quality
9 research sources · 70% confidence
Research sources
9 sources used
↓
Research sources
9 sources used
Dyson CameraJet™ electric toothbrush with flosser — Ceramic Ultra Blue
Dyson's UK product page lists the exact product name, £419.99 price, camera, pump, tank, motor, connectivity, battery, dimensions, weights and contents.
Introducing CameraJet
Confirms the 1 September 2026 launch, 100k-pixel camera, 28-image-per-second processing, 100 ms targeting response, machine-learning system and product architecture.
Dyson CameraJet toothbrush user manual
Confirms the component layout, Wi-Fi/Bluetooth pairing, auto-jet and brushing modes, USB-C charging, battery replacement procedure and replaceable battery part number.
Dyson CameraJet Electric Toothbrush
John Lewis lists the CameraJet at £419.99 and repeats the camera, gap-detection, jet-flossing and included-system description.
DYSON CameraJet Electric Toothbrush with Flosser — Ceramic Pink
Currys lists the product at £419.00 and confirms battery life, two brush heads, three brushing modes, Gap Optical Targeting and MyDyson live footage.
Dyson CameraJet Ceramic Ultra Blue — QVC Italy
The retailer's product data states 'made in China'. This supports the manufacturingCountry field but is not corroborated by an official Dyson source and should be treated as retailer-supplied evidence.
Dyson CameraJet review
Provides independent hands-on confirmation of the camera, jet, app, dimensions, pricing, refill system, brush-head replacement and practical operation.
Dyson CameraJet is a tech-driven toothbrush with an onboard optical system
Discusses the miniature camera system, dental-image training, RFID brush heads, anti-gravity tank and diaphragm-pump liquid-delivery system.
Currys — DYSON CameraJet Electric Toothbrush with Flosser - Ceramic Pink
Current Currys UK listing for the exact Dyson CameraJet electric toothbrush with flosser, priced at £419.00, with delivery and collection options shown.
Model assumptions
7 assumptions
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Model assumptions
7 assumptions
- The product is manufactured in China, based on retailer-supplied origin information.
- Costs are stated in GBP and exclude recoverable VAT, marketing, corporate R&D, retailer margin and corporate profit.
- The estimate assumes moderate-to-large production volumes rather than prototype or very low-volume manufacturing.
- The camera, optics, wireless electronics and pump are treated as custom-integrated components with higher costs than those in a basic electric toothbrush.
- The best estimate is £126 per unit; the low/high range reflects uncertainty around custom electronics, tooling amortisation, supplier pricing, yield and logistics.
- Import duty is treated as a modest amount and is included with freight and landed logistics; exact tariff classification was not established.
- Consumables are included at factory acquisition cost, not retail replacement value.