Amazon Fire TV Stick HD with Alexa Voice Remote (2024 release)
Compact Amazon streaming stick for Full HD television streaming. The 2024 package includes the Fire TV Stick HD, Alexa Voice Remote with TV power/volume/mute controls, power cable and adapter, HDMI extender, two AAA batteries and a quick-start guide. The device runs Fire OS and supports streaming up to 1080p at 60 fps.
UK retail price
£39.99
Verified today.
Estimated landed cost
£13.75
Modelled manufacturing and landed-cost estimate.
Price comparison
Retail vs estimated landed cost
Cost share
34%
of retail price
Retail multiple
2.9×
Retail price divided by estimated landed cost.
Difference
£26.24
Not profit. Other costs sit between landed cost and retail.
Confidence
82%
Evidence and modelling confidence.
Last analysed
today
Retail price checked today.
Price history
UK retail price trend
Verified retail-price checks recorded by TrueCost over time.
Last checked today
Latest
£39.99
Lowest recorded
£39.99
Highest recorded
£39.99
View individual price checks
1 recorded price checks
↓
View individual price checks
1 recorded price checks
Amazon UK product listing: Amazon Fire TV Stick HD with Alexa Voice Remote
Cost model
What makes up the estimated cost?
TrueCost models the major components, manufacturing, assembly, packaging and landed costs required to produce the product.
MediaTek MT8695D SoC and integrated graphics
SemiconductorEstimated high-volume OEM price for a low-end quad-core streaming SoC with integrated GPU and video decode capability. Exact supplier pricing was not publicly available.
£2.20
16.0%
1 GB DDR4 RAM
MemoryLow-capacity commodity mobile DDR memory at high-volume pricing.
£0.55
4.0%
8 GB eMMC flash storage
MemoryEstimated bulk cost for an 8 GB embedded flash package. The product specification confirms 8 GB nominal storage.
£0.75
5.5%
Wi-Fi, Bluetooth, RF front end, antenna and shielding components
Wireless electronicsIncludes wireless circuitry, RF matching, antenna elements and internal shielding. The product supports dual-band Wi-Fi 5 and Bluetooth 5.0, but the exact implementation and chip sourcing are not public.
£1.05
7.6%
Main PCB, power-management ICs, connectors, passives and thermal materials
Electronics and PCBAllowance for the multilayer board, regulators, clocking, passives, HDMI and micro-USB connectors, shielding details and thermal interface materials.
£1.25
9.1%
Moulded plastic stick enclosure and mechanical hardware
Mechanical componentsCovers injection-moulded black plastic housings, internal mechanical parts and low-cost finishing at production volumes.
£1.00
7.3%
Alexa Voice Remote with TV controls and batteries compartment
Accessory electronicsEstimated cost includes remote PCB, Bluetooth electronics, buttons, microphone/control electronics, plastic enclosure and assembly. The 2024 remote is a significant part of the bundle cost.
£2.25
16.4%
Power adapter and power cable
Power accessoryEstimated bulk cost for the regulated USB power adapter, cable, connectors, insulation and compliance-related production requirements.
£1.45
10.5%
HDMI extender, two AAA batteries and quick-start documentation
Included accessoriesLow-cost ancillary accessories and printed materials included in the official package contents.
£0.35
2.5%
Device, remote and accessory assembly plus functional testing
Manufacturing labourCovers SMT assembly allocation, final device and remote assembly, programming, pairing checks, video/power testing and packing-line labour.
£0.85
6.2%
Retail packaging and protective materials
PackagingAllowance for printed retail carton, inserts, protective packaging, labels and barcoding.
£0.55
4.0%
Factory production overhead
Factory overheadDirectly attributable share of production supervision, equipment depreciation, utilities, quality control and factory consumables. Unrelated corporate overhead is excluded.
£0.55
4.0%
International freight and logistics to the UK
FreightEstimated per-unit consolidated transport, handling and inbound logistics cost for a compact, relatively light electronics package.
£0.75
5.5%
Import duty and customs processing allowance
Import costsModest allowance reflecting potentially low or zero duty on relevant electronics classifications, plus customs and brokerage handling. VAT is excluded.
£0.20
1.5%
More detail
Explore the analysis
Open any section below to see more about the evidence, methodology and assumptions behind this estimate.
Estimated cost range
£10.50 – £19.50
↓
Estimated cost range
£10.50 – £19.50
The central TrueCost estimate is a modelled value. The plausible range reflects uncertainty in component pricing, manufacturing, assembly, freight and other landed-cost assumptions.
Analysis freshness
Fresh · Full analysis today
↓
Analysis freshness
Fresh · Full analysis today
6 Sept 2026 · today
6 Sept 2026 · today
Retail prices are rechecked after 30 days when the product is requested. The full manufacturing and landed-cost analysis is refreshed after 180 days.
Evidence quality
8 research sources · 82% confidence
↓
Evidence quality
8 research sources · 82% confidence
Research sources
8 sources used
↓
Research sources
8 sources used
Amazon UK product listing: Amazon Fire TV Stick HD with Alexa Voice Remote
Amazon UK listing for the exact 2024 product family and ASIN B0CQN8PP9G.
Amazon Device Specifications: Fire TV Stick HD with Alexa Voice Remote (2024)
Amazon documentation identifies the 2024 release, AFTSS build model, MT8695D SoC, 1 GB DDR4 RAM, IMG GE8300 GPU, Fire OS 7, Wi-Fi, Bluetooth, codecs, HDR and storage.
Amazon Fire TV Stick HD Safety and Compliance Information
Amazon identifies S3L46N as the Fire TV Stick HD model and provides its electrical rating and UK conformity information.
Currys UK Amazon Fire TV product range
Currys lists the 2024 Fire TV Stick HD with Alexa Voice Remote at £39.99 as the regular product price; the listing indicates stock limitations.
John Lewis Amazon Fire TV Stick HD (2024)
John Lewis lists the 2024 model at £39.99 and provides the S3L46N model number, MediaTek processor identification and product details.
TechInsights teardown: Amazon Fire TV Stick Lite S3L46N
Teardown reference for the S3L46N Fire TV Stick platform. It is not explicitly labelled as the 2024 retail bundle, but the model/platform relationship makes it useful for later component and cost analysis.
New Amazon Fire TV Stick HD Hits UK, Replacing Older Models
Independent UK coverage identifies the 2024 product, launch price of £39.99, MediaTek MT8695D, 1 GB RAM, 8 GB storage and its close hardware relationship to the Fire TV Stick Lite.
Amazon Fire TV Teardown
Older Fire TV teardown, not the exact S3L46N product. Useful only as contextual evidence for Amazon Fire TV construction methods, PCB architecture, thermal materials, wireless components and remote electronics.
Model assumptions
6 assumptions
↓
Model assumptions
6 assumptions
- Estimate assumes high-volume manufacture in an Asian electronics supply chain, with component pricing materially below consumer retail pricing.
- The estimate is for the complete retail package, including the Fire TV Stick, Alexa Voice Remote, power adapter, power cable, HDMI extender, two AAA batteries and printed guide.
- Freight is estimated for consolidated ocean or air-sea logistics to the UK rather than expedited parcel shipment.
- Import duty is assumed to be low or zero for the principal electronics, with a small allowance for customs handling and any applicable duty; recoverable UK VAT is excluded.
- The exact 2024 bundle was not publicly teardown-costed. Platform-level teardown evidence and comparable streaming-device manufacturing economics were used.
- Cost ranges reflect uncertainty in semiconductor pricing, remote-control sourcing, power-adapter configuration, production volume and logistics timing.